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The Preeminent Cannabis Brand Partner

Through BrandBirth, Greg has carved out a niche as the cannabis industry’s preeminent strategist for leading brands looking to create a unique and ownable brand position in an industry filled with white noise and commoditized claims.

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Our work in cannabis dates back almost a decade, to when Weedmaps brought us in to help define the essential aspects of their character as they evolved to become the most influential privately-held cannabis brand in the world.

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In creating the consumer-facing Kings Garden brand and packaging, BrandBirth helped transform the company from a wholesale operation into one of the most recognizable and valuable cannabis brand in California.

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BrandBirth worked with Bear to not simply create their umbrella brand and product segmentation strategies, but to define a viable role for legacy Humboldt professionals and the Humboldt market as a whole in the modern cannabis industry.

BrandBirth partnered with Moxie to define a comprehensive brand platform to support their multi-state launch, managing their logo and design language redesign, as well as the creation and launch of the Let’s Get Better campaign.

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BrandBirth created the complete brand strategy and go to market plan for the launch of the largest non-MSO cultivator in New Jersey, including design language, logo, packaging, digital assets and in-store campaign.

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BrandBirth oversaw the rebranding of CannaRoyalty into Origin House, including creating the new brand name and crafting the Origin House brand position, leading to their acquisition by Cresco Labs, in a deal valued at over $900MM.

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BrandBirth worked with LeafWorks to define their brand promise as they introduce their industry-defining genetics company, dedicated to partnering with breeders and growers to document and protect their creations.

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